Listen to Snoop Dogg on iHeartRadio

Snoop Dogg is signing on with the malt liquor brand Colt 45. 

According to, the rapper-turned reggae artist will be the face of the brand for an ad campaign called "Keep It Colt 45." 

An online teaser for the campaign features Snoop as part of the so-called "Colt 45 crew," which also includes hip-hop artists YG, Lil Debbie, Skeme and "Snow Tha Product." 

During the teaser, Snoop says that "Keep It Colt 45" will pay tribute to "keeping it real and remembering where you're from." 

The ads will start rolling out on October 15th.