Doechii Drops '90s Sitcom-Inspired Music Video For 'Denial Is A River'

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Doechii has finally released her highly-anticipated music video featuring an all-star cast.

On Thursday, January 2, the TDE signee shared the visuals for her popular track "Denial Is A River" from her mixtape Alligator Bites Never Heal. Directed by James Mackel & Carlos Acosta, the video begins with Doechii on the set of her hilarious '90s-style sitcom. Her co-stars Zack Fox and Rickey Thompson help bring the Florida rapper's first verse to life with an eye-popping sketch about her ex-boyfriend. Later on, she boasts about the past two years of success she's experienced and escapes the TV set before it blows up.

Doechii first teased the music video in the final weeks of 2024 with a hilarious trailer that spoofed the popular '90s sitcom "Family Matters." The teaser was full of comical cameos from ScHoolboy Q, Teezo Touchdown, Baby Tate, DJ Miss Milan, "Brad Pitt" a.k.a Earl Sweatshirt, and SiR. In the days leading up to the video's debut, Doechii shared a few hilarious sketches that mocked sitcoms and Spanish telenovelas. In one sketch, Doechii smacks the entire cast across the face. In another video, ScHoolboy Q denies Zack Fox a hit of his weed.

"Denial Is A River" is one of 19 tracks from Doechii's recent project Alligator Bites Never Heal. During her recent interview with The Breakfast Club, she said that the song's title was influenced by a classic moment from Wendy Williams' radio show and confirmed she actually caught her ex-boyfriend cheating on her with a man. Watch her explain the song's meaning, the music video and some of Doechii's hilarious sketches below.


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